Here’s what our customers say…

“That rare personal touch…”

Just popped in to Passion as beautiful owner Nancy had let me know some new Verge clothing had just come in – really refreshing to have that rare personal touch – nothing is too much trouble for Nancy, and no pressure to buy – a rare thing these days.


I stumbled on Passion Designer Boutique by accident in 2012.  I was pleasantly surprised to find they stocked one of my favorite NZ brands, Verge and a huge range of Bellissima garments.  Nancy is a truly delightful, friendly and honest person, she is very customer focused and want’s her customers to be happy. The boutique also carries a range of men’s shirts from John Lennon and English Laundry labels.

“Service is above & beyond…”

What a find this boutique was. My very favorite shop and worth the drive from Kingsley to Applecross. Service is above and beyond!

“The brands I really like…”

I’ve shopped at Passion Boutique for many years. I always make it my first port of call as they stock the brands of clothing – like Verge and Berlin – that I really like. Best of all is the wonderful, friendly service I receive from Nancy and Julie – they’ll even call a competitor store if I can’t find the size, color or style I was after.

“Service is outstanding…”

Absolutely my favorite shop. The clothes are excellent and the service is outstanding. Love it!


We are a family owned and run business here in Applecross since 2009. Come in and support a small local business that passionately serves the local community.

Our focus is providing exquisite fashion with traditional, old fashioned service – because you appreciate great quality, beautiful fabrics in flattering styles that suit your shape and style.

Our vision is to serve the most discerning customers like you, in a way beyond what you might expect.

Come in and get the Passion Designer Boutique experience – once you have you’ll want to come back – I guarantee it!

Nancy Marano, Owner